If there’s one characteristic that all cultures share it’s the quest for information. So, it should come as no surprise that the most heavily trafficked websites across the world are search engines. Whether your business is one of providing information (such as a news site or blog), a service provider (software or app developer) or e-commerce (selling tangible products), it is important to appeal to searchers and the search engines by capitalizing on the information that people want. This means finding trending topics and searching for the right keywords — whether for use in blog post titles, social media updates, or marketing and advertising copy.
As Web professionals we have great opportunities in international markets, as the Web has few borders. In addition to standard keyword research as it applies to your industry, addressing those topics of interest to audiences worldwide can place your brand in front of potential consumers across the world. With that in mind, below you will find a few websites where the world goes for information. These are valuable resources for finding what’s buzzing on the Web and the information people care about. With this information, we can craft our content and products to relate to anyone, anywhere.